There are many different ways that individuals are able to grow their following on social media outlets like Facebook. Sharing and posting great content is of the utmost in importance as people come to a page and stay with a page because they find what is going on interesting. The content matters, but not all content is the same. This begs the question of whether or not certain posts are more likely to get those free likes and free followers as others are.
Among the different content that you will likely be confronted with sharing are videos. Videos are a great way to connect with users and share lots of information in a matter of seconds. The key to using videos is to make sure that they are concise and to the point. You do not want people having to wait through a long video in order to get the information that they need. A well-crafted video, though, can greatly increase the likelihood of individuals liking a page and even following it consistently. Share your own videos or share viral content and you are likely to get the likes and followers that you want.